Evaluation

Evaluation

The recording was clear & there were no technical mistakes. We added our own phrases and quotes to make it imaginative. My radio advert is based on a video game called FIFA.  The sound effects suit the theme and the voice over because it’s football based. The crowd cheering makes the trailer realistic and it makes it come to life.

We altered our voices to make the radio trailer more dramatic, persuasive & seductive to lure in the target audience, the football fans.

Alton Towers Radio Advert

//Product / Service Advertised//

Alton Towers is a product. They are advertising a theme park/water park, persuading the audience to watch it.

//Radio station is used//

//Length of advert//

The length of the advert is 1 min and 2 seconds.

//Seconds used: Voice over / music / SFX //

There is 1 voice over, there is no music and the there are sound effects of the ride and the people in the background screaming

//Target Audience//

The target audience is for the ages of 13 +

//How Effective//

The radio adverts is very effective because the voice over was spot on. The voice suited the role for the radio advert

Evaluation: Advert Feedback

What are the strengths of your radio advert?

I was able to do a lot of things myself: Do my own voice over, Edit myself & find my own sound effects and soundtrack. I also faded parts of the voice overs and the music when the voice-overs where finished.

The music picked for my radio advert gave listeners a clue about the genre and it also suited it. I’ve been given feedback about my voice over. My classmates said the tone of my voice suited a radio advert voice over.

What are the weaknesses of your radio advert?

There are quite a lot of weaknesses in my radio advert: It lacks originality, the radio advert was short and, the gaps in-between the voices were too long. Other than that; I was quite pleased with the outcome.

How could your radio advert be improved?

I could’ve spent more time on it to improve it and make it sound better. I also could’ve made my radio advert sound more original instead of using a template to help me create one. The gaps in-between the voices in my radio advert could’ve been shortened to sound more professional. I believe that if my radio advert was longer it could’ve been better. 

Evaluation: Original Intentions

What was the original idea for the radio advert explained in your power-point presentation

For my original idea, I was thinking of adding on a male voice over with R&B music in the background to make it clear that this is a love film. There will be dialogue of the two main characters and their parents telling them off about loving one another because they're from different races. I wanted to add dramatic sound effects to my radio advert to add mood.

Did you make any changes to your original idea

Yes I made few changes to my original idea because I found out new things that would improve it.

What changes did you make?

I didn't add any dramatic sound effects which would've added mood and suspense. I felt that I didn't need any of that because I wanted to make my radio advert simple but effective. I didn't make many changes because i felt that I didn't need much.

Why did you make these changes?

I made these changes because I felt that adding dramatic effects wasn't going to make my film any better and it would've changed people's perspective of my film idea. I wanted my radio advert to sound like the genre so that is why I made the changes in my original intentions.

1.  What have I done today?

Today I was editing my work to it’s full standard. It took me quite a while to chop & screw my work but after hearing my final outcome; it was worth it indeed. I also found some sound effects and a song to go with my radio advert.

2.  What difficulties/problems have I had?

I had problem adjusting the volume of certain parts of the voice over and also, I had trouble finding the right sound effects to match my radio advert. Also, I had trouble making certain voices a higher volume because they were too low. I also had difficulties with deciding how my main characters voices would sound like.

   3. How did I get over them?

I followed the guide on how to use reaper to help me and I asked for help from my fellow students

      4.  What Have I done well?

I used to right sound effects for my radio advert and I also blended them in my soundtrack. I also made the song fade at the end of my radio advert and lowered the pitch of my voice over to make my radio advert sound professional. I also made sure that the voices matched the character profiles and they sounded professional

Task 1: Radio Advert Analysis for a Film

GAME OF DEATH

PART A:

1.    The film trailer is an action, crime & drama

2.    The star actors that have been mentioned are Bruce Lee and Kareem Abdul-Jabbar

3.    The target audience is for people who enjoy martial arts or actions films and people over the age of 18 and 21.  Also, people who are fans of the Bruce Lee.

4.    I know Adults would like it because in the radio trailer it said it was rated x which means most explicit so they’re intended only for viewing by adults

5.    The tonality in the voice over persuades the audience to watch it. Also, the use of description e.g. “The ultimate Kung Fu experience” “see him fight to the death with 7ft 4inch colossus Kareem Abdul Jabbar” and the advertiser mentions star actors names.

PART B:

1.    In the Game Of Death radio trailer it says it’s the “Ultimate Kung-Fu experience” so you can tell that the film has action.  It doesn’t say much about the narrative but it says “see him fight to the death…” so it gives you a insight that there will be a lot of fighting in the story and maybe the protagonist has to fight for survival. It says that the protagonists become a legend and he lives on in “Game of Death”.  Also, there’s info about the antagonist; he’s a 7ft 4inch colossus. This depicts that he’s mighty and powerful.

2.    The screaming sound effects are put in-between the voice over to make it dramatic and it depicts that there’s fighting going on. The climatic music adds mood to the trailer which draws in the audience to watch the film

3.    The voice over puts expression into his voice and exaggerates his pauses to add mood and to make the radio trailer more dramatic. Using this technique draws in the audience to watch the film.

4.    I think the trailer is effective: the voice over defines his voice to intensify the trailer, the dramatic sound effects in the trailer gives you an insight about what’s in stock, the description of the antagonist and the protagonists were extended e.g. “the man, the star, the legend” “7ft 4 colossus” and the description of the film was effective as well. E.g.  “stupendous, all-action adventure” “the ultimate Kung-Fu experience”